Now-R-Never

‘Even the correct decision is wrong if it’s taken too late,’ states a popular adage. It implies that for everything in life, there is a right time. If you procrastinate or fail to recognize an opportunity when you see one, you could be jeopardizing your or your company’s future.

The Now or Never series by K Publications exhorts and motivates you to work on the present. Work now. Or be left out. Think of it as philosophy or accept it as the most practical advice you’ll ever receive. Now or Never prods you to bring a paradigm shift in your life and learn to live for the present.

Take for instance, the dotcom boom and bust. There were several who minted millions because investors were willing to fund any company whose name ended with a dotcom. The one’s who waited and then jumped in at a later stage ended up burning their fingers in the consequent meltdown.

Today internet marketing strategy is the next big thing. If you want to make money on the internet, you have to act today. Strategize, implement and enjoy the outcome. Tomorrow’s next big thing will be something new.

Similarly, if you’re contemplating a plan to expand your college, you could consider adding online education to your basket. The time to enter the online education scene is ripe now. With fewer colleges in this space writing ‘sticky’ website content and competing for page clicks, your chances to lead the scene could be quite bright. On the other hand, if you’re reviewing the subjects you have chosen as emphasis for your students, this series can guide your choice by indicating the latest trends in the marketplace.

The Now or Never series aims to help you recognize market signs, be more attentive toward latest market trends and urges you to dive right in when the time is right so that you can ride the wave rather than be thrashed by it.

The problem we are out to resolve is a flaw common in the entire human race called the ‘knowing-doing gap’, which continues to affect organizational effectiveness. It is this concern that has nudged us into bringing out the Now or Never series that will offer ideas that you need to work on today to sustain yourself tomorrow.